Pink is In...Pink Zone 2011
Spartanburg, S.C. – USC Upstate Athletics and the women's basketball program will host a Pink Zone game on Monday, February 14 at 7:00 p.m. in the Hodge Center against the University of North Florida to help raise awareness in the battle against cancer.
Pink Zone, formerly known as "Think Pink", began in 2007 as an initiative to raise breast cancer awareness on campuses and in communities. Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst of the initiative after her third reoccurrence of breast cancer in 2006. Since 2007, more than 120 schools nationwide have participated each year in the Pink Zone effort.
In conjunction with the Pink Zone activities, Upstate Athletics has worked with its licensing partner, Strategic Marketing Affiliates, to offer a pink version of its athletics logo for the express use of the athletics department in promoting its cancer awareness initiatives among all of its sports programs.
Upstate Athletics has partnered with the Gibbs Cancer Center (located at the Spartanburg Regional Medical Center) to spearhead its cancer awareness initiatives. All proceeds raised through the Pink Zone and other cancer awareness initiatives will be donated directly to the Gibbs Cancer Center to be used in the battle against cancer, keeping all proceeds raised through the efforts here locally in the Spartanburg community.
Mason Glick, Director of Marketing, Promotions and Special Events at USC Upstate, toured the Gibbs Cancer Center with a group of student-athletes, coaches and administrators to explore the possibility of beginning a relationship between the organization and Upstate Athletics. He and the group came away with a great respect for what the center provides its patients and families in the battle against cancer.
"We were amazed at the entire facility and the new technology being utilized on a local level to battle this horrible disease," said Glick. "After meeting with David Church, Vice President of Oncology and Support Services, it was clear to us that partnering with Gibbs Cancer Center in our department's cancer fundraising initiatives was our preference. We feel it is important for our student-athletes to be active members in our Spartanburg community. Giving back locally heightens awareness in their fundraising initiatives and allows them to witness the direct impact of their efforts. We are very thankful for this opportunity with Gibbs Cancer Center."
Upstate Athletics and the Student-Athlete Advisory Committee are selling official "Pink Zone" t-shirts to support the cause. The shirts can be purchased in the Athletics Department. There will be several other drawings, giveaways and other fundraising opportunities throughout Monday's game with all proceeds being donated to the Gibbs Cancer Center. Cancer survivors in attendance will also be honored at halftime.
Upstate Athletics has also partnered with Mellow Mushroom, located at 464 East Main Street in Spartanburg. On February 14th, Mellow Mushroom will donate a percentage of its gross sales for the day to help support Upstate and the fight against cancer. Please be sure to visit Mellow Mushroom on February 14th for lunch or dinner as all proceeds will be donated to the Gibbs Cancer Center. In addition, present your Mellow Mushroom receipt at the women's basketball game that evening for free admission.
To learn more about the Gibbs Cancer Center at Spartanburg Regional Medical Center, please visit the website at http://www.spartanburgregional.com/GibbsCancerCenter/Pages/default.aspx.