USC Upstate announces #HypeUP NIL program
10/25/2021 8:57:00 PM | General
NIL DisclosureNIL InformationSIGN UP | Captiv8 Collegiate (Brand Identity Tools)SIGN UP | NOCAP (NIL Education & Disclosure Info)SIGN IN | Game Plan (Career Services)Founders FCU Financial Literacy Program
Innovative partnership between NOCAP Sports, Captiv8, Game Plan and Founders Federal Credit Union
SPARTANBURG, S.C. – Today, USC Upstate athletics announced its Name, Image and Likeness (NIL) Program, branded #HYPEUP. This program is a comprehensive solution to enable Spartan student-athletes to maximize NIL opportunities. #HYPEUP is built to ensure that student-athletes receive education in social media best practices, brand building and financial literacy while also disclosing NIL deals for monitoring purposes in accordance with South Carolina law.   Â
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#HYPEUP will utilize relationships with global influencer marketing company Captiv8 and comprehensive NIL platform NOCAP Sports to give Spartan student-athletes the best opportunity to maximize their personal brands. Upstate Athletics will also continue to utilize its existing partnership with Game Plan, a leading content platform that aides in student-athlete education, mentorship, and career services. In addition, Upstate Athletics will continue to provide Spartan student-athletes with important education in financial literacy through its existing partnership with Founders Federal Credit Union.Â
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"Our comprehensive #HYPEUP NIL program will provide our student-athletes with the information and education they need to understand the dynamic and evolving NIL landscape so they can maximize their NIL opportunities and build their personal brands, while providing the tracking infrastructure required by South Carolina law," said Director of Athletics Daniel Feig. "#HYPEUP is a win-win for USC Upstate student-athletes, our department and any businesses that want to explore partnerships with our student-athletes."
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Spartan student-athletes interested in NIL opportunities can sign up on the Captiv8 and NOCAP Sports platforms at no cost. Local brands looking to engage student-athletes can sign up on the Captiv8 and NOCAP Sports platforms as well. Links to all of Upstate's NIL resources are available on the #HYPEUP NIL Program page located here.
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For Upstate athletics, Captiv8 offers Spartan student-athletes a curriculum where they will be able to learn how to effectively increase their brand value and understand metrics, directly from an influencer marketing company. NOCAP's platform automates the monitoring of NCAA and university compliance rules to proactively protect every student-athlete's eligibility and reduce the compliance and documentation requirements for all parties involved.
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About Captiv8
Captiv8, the leading global influencer marketing platform, champions the power of authentic storytelling. Captiv8 is an end-to-end solution that enables enterprises and brands to discover creators, analyze real-time audience data, launch and scale influencer campaigns, manage workflow and measure performance success through its AI-powered platform. Through the Captiv8 Collegiate curriculum, students will learn the ins and outs of influencer marketing, from its history and recent trends to increasing one's brand value and understanding platform metrics. Captiv8 helps Spartan student-athletes effectively manage their brands and personal partnerships while unlocking their potential directly to marketers. For more information about Captiv8, visit their website at Captiv8 Collegiate.
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About NOCAP Sports
NOCAP Sports is a comprehensive athlete marketing platform that is both free-to-user and schools. NOCAP Sports provides student-athletes with a robust suite of tools to easily manage and maximize their name, image and likeness (NIL) value. The NOCAP network includes exclusive access to the most lucrative brands and deal opportunities with a fully automated monitoring system of NCAA and compliance rules. For more information about NOCAP Sports, visit their website at NOCAP Sports.
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About Game Plan
Game Plan's comprehensive software platform integrates mobile-first eLearning as well as virtual mentorship and career services, uniquely designed for athletic organizations. Game Plan has over 300 athletic organizations with over 240,000 courses completed yearly. Game Plan's eLearning courses provide student-athletes ultimate access and flexibility while equipping both athletics departments and the conference office management tools and insight to ensure outstanding experiences and outcomes. To learn more about Game Plan, please visit Game Plan.
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About Founders Federal Credit Union
Since its founding over 60 years ago, Founders Federal Credit Union has proudly carried on a tradition of looking out for its neighbors and working every day to ensure its communities are healthy and strong. Today, Founders serves over 221,000 members through more than 30 locations across two states and holds over $3 billion in assets. As a not-for-profit financial cooperative, it strives to provide its members with better rates on savings and loans, friendly and personalized service, and a commitment to supporting its communities through financial education, scholarships, and other giving. For more information about Founders, visit their website Founders Federal Credit Union.
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#HYPEUP will utilize relationships with global influencer marketing company Captiv8 and comprehensive NIL platform NOCAP Sports to give Spartan student-athletes the best opportunity to maximize their personal brands. Upstate Athletics will also continue to utilize its existing partnership with Game Plan, a leading content platform that aides in student-athlete education, mentorship, and career services. In addition, Upstate Athletics will continue to provide Spartan student-athletes with important education in financial literacy through its existing partnership with Founders Federal Credit Union.Â
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"Our comprehensive #HYPEUP NIL program will provide our student-athletes with the information and education they need to understand the dynamic and evolving NIL landscape so they can maximize their NIL opportunities and build their personal brands, while providing the tracking infrastructure required by South Carolina law," said Director of Athletics Daniel Feig. "#HYPEUP is a win-win for USC Upstate student-athletes, our department and any businesses that want to explore partnerships with our student-athletes."
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Spartan student-athletes interested in NIL opportunities can sign up on the Captiv8 and NOCAP Sports platforms at no cost. Local brands looking to engage student-athletes can sign up on the Captiv8 and NOCAP Sports platforms as well. Links to all of Upstate's NIL resources are available on the #HYPEUP NIL Program page located here.
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For Upstate athletics, Captiv8 offers Spartan student-athletes a curriculum where they will be able to learn how to effectively increase their brand value and understand metrics, directly from an influencer marketing company. NOCAP's platform automates the monitoring of NCAA and university compliance rules to proactively protect every student-athlete's eligibility and reduce the compliance and documentation requirements for all parties involved.
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About Captiv8
Captiv8, the leading global influencer marketing platform, champions the power of authentic storytelling. Captiv8 is an end-to-end solution that enables enterprises and brands to discover creators, analyze real-time audience data, launch and scale influencer campaigns, manage workflow and measure performance success through its AI-powered platform. Through the Captiv8 Collegiate curriculum, students will learn the ins and outs of influencer marketing, from its history and recent trends to increasing one's brand value and understanding platform metrics. Captiv8 helps Spartan student-athletes effectively manage their brands and personal partnerships while unlocking their potential directly to marketers. For more information about Captiv8, visit their website at Captiv8 Collegiate.
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About NOCAP Sports
NOCAP Sports is a comprehensive athlete marketing platform that is both free-to-user and schools. NOCAP Sports provides student-athletes with a robust suite of tools to easily manage and maximize their name, image and likeness (NIL) value. The NOCAP network includes exclusive access to the most lucrative brands and deal opportunities with a fully automated monitoring system of NCAA and compliance rules. For more information about NOCAP Sports, visit their website at NOCAP Sports.
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About Game Plan
Game Plan's comprehensive software platform integrates mobile-first eLearning as well as virtual mentorship and career services, uniquely designed for athletic organizations. Game Plan has over 300 athletic organizations with over 240,000 courses completed yearly. Game Plan's eLearning courses provide student-athletes ultimate access and flexibility while equipping both athletics departments and the conference office management tools and insight to ensure outstanding experiences and outcomes. To learn more about Game Plan, please visit Game Plan.
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About Founders Federal Credit Union
Since its founding over 60 years ago, Founders Federal Credit Union has proudly carried on a tradition of looking out for its neighbors and working every day to ensure its communities are healthy and strong. Today, Founders serves over 221,000 members through more than 30 locations across two states and holds over $3 billion in assets. As a not-for-profit financial cooperative, it strives to provide its members with better rates on savings and loans, friendly and personalized service, and a commitment to supporting its communities through financial education, scholarships, and other giving. For more information about Founders, visit their website Founders Federal Credit Union.
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