SPARTANBURG, SC - USC Upstate Athletics proudly announces its enhanced partnership with NOCAP Sports, ushering in a new era of opportunities for Spartan student-athletes to cultivate their personal brands. Through this collaboration, USC Upstate becomes one of the select Division I institutions to provide its athletes with access to Athlete's Thread NIL merchandise.

Athlete's Thread, a pioneering venture within the NIL (Name, Image, Likeness) landscape, offers customizable apparel options explicitly tailored for student-athletes. With over 10,000 athletes, 100,000 products, and a cumulative earning potential exceeding a quarter million dollars, Athlete's Thread empowers athletes to embrace their unique identities and amplify their market presence.

Expressing his enthusiasm for the enhanced partnership, USC Upstate Athletic Director Matt Martin remarked, "We are thrilled to join forces with Athlete's Thread. Their unwavering commitment to student-athlete welfare and success resonates deeply with our values at Upstate. Through this collaboration, we aim to provide our athletes with invaluable resources to thrive both on and off the fields of play."

Backed by the experience of the Threadly Brand family, which includes entities like Greek House and College Thread, Athlete's Thread is poised to revolutionize the NIL merchandise sector by prioritizing the needs and aspirations of student-athletes.

By enhancing its relationship with Athlete's Thread NIL platform, USC Upstate reinforces its dedication to enhancing the student-athlete experience during their time in Spartanburg. 

At the present time, nearly 30 USC Upstate student-athletes have joined forces with Athletes Thread with more added everyday.

To view the full collection, click here.

For more information on USC Upstate NIL opportunities, contact senior associate athletic director for external operations, Lenny Mathis at LDMathis@uscupstate.edu