Staff Directory
Matthew Farris
- Title:
- Assistant AD for Athletic Communications (WBB, SB, VB, M/W Golf)
- Email:
Matthew Farris joined USC Upstate Athletics in September 2026 as Assistant Athletic Director for Athletic Communications. In his role, Farris helps lead the Spartans’ communications efforts and serves as the primary media relations contact for women’s basketball, softball, volleyball and men’s and women’s golf.
Farris came to Hub City after serving as Assistant Athletic Director for Strategic Communications at Gardner-Webb University. He oversaw the athletics communications department, managed departmental operations and budgeting, coordinated statistical information and media coverage for multiple NCAA Division I programs. Farris also supervised student workers supporting all home athletic events. He also served on Gardner-Webb Athletics’ leadership team and helped expand the Bulldogs’ brand regionally and nationally.
Prior to Gardner-Webb, Farris spent roughly three years at Limestone University as Assistant Athletic Director for Media Relations. While at Limestone, he helped lead a staff of more than 40 student workers, coordinated gameday communications operations and provided athletics data and analysis used by senior university administrators and in Board of Trustees reporting.
He is also a 12-year veteran of the United States Army, where he developed leadership and team-building skills that have carried into his collegiate athletics career. He has also volunteered as a basketball coach at Blacksburg High School.
Farris earned his bachelor’s degree in Sport Management from Limestone University in 2015.Â
Farris came to Hub City after serving as Assistant Athletic Director for Strategic Communications at Gardner-Webb University. He oversaw the athletics communications department, managed departmental operations and budgeting, coordinated statistical information and media coverage for multiple NCAA Division I programs. Farris also supervised student workers supporting all home athletic events. He also served on Gardner-Webb Athletics’ leadership team and helped expand the Bulldogs’ brand regionally and nationally.
Prior to Gardner-Webb, Farris spent roughly three years at Limestone University as Assistant Athletic Director for Media Relations. While at Limestone, he helped lead a staff of more than 40 student workers, coordinated gameday communications operations and provided athletics data and analysis used by senior university administrators and in Board of Trustees reporting.
He is also a 12-year veteran of the United States Army, where he developed leadership and team-building skills that have carried into his collegiate athletics career. He has also volunteered as a basketball coach at Blacksburg High School.
Farris earned his bachelor’s degree in Sport Management from Limestone University in 2015.Â
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