University of South Carolina Upstate

Phil George is in his first year as Assistant Athletic Director for Marketing & Fan Experience for USC Upstate, overseeing promotional and game day experience initiatives for all Spartan athletic programs and home events. He arrives in Spartanburg with a decade of prior work in collegiate and professional athletics, most recently serving as Assistant Director of Marketing & Game Experience with the University of Southern California.

Focused on fan engagement and entertainment, creative and technical production, and marketing communications, George also spent time in the athletic departments of Arkansas State University, Valparaiso University and Loyola Marymount University, following a season each with Minor League Baseball’s Colorado Springs Sky Sox and Tennessee Smokies. He has played key roles in several successful campaigns, including Valparaiso’s successful bid to join the Missouri Valley Conference (2018) and Arkansas State’s sellout of a new premium football seating section in its first two seasons (2018-19).

George graduated from the Syracuse University S.I. Newhouse School of Public Communications in 2013, earning a B.S. in Broadcast & Digital Journalism. 

He is a native of Los Angeles, Calif.