SPARTANBURG, S.C. — USC Upstate Athletics has named Scott Smith as the new Assistant Athletics Director for Video and Digital Strategy. Smith will lead the department's video production, creative content and digital storytelling efforts while strengthening the Spartans' brand presence across social media, in-venue productions and digital platforms.

Smith arrives in Spartanburg following a standout season with the Fredericksburg Nationals, where he produced multimedia content that drove fan engagement and significantly expanded the team's online reach. He previously served as Assistant Director of Creative Media for the University of Houston Football program and held creative roles with Southern Miss Athletics and the University of Mary Washington.

"I'm incredibly excited and grateful to join the USC Upstate Athletics team. I want to thank Matt Martin and Lenny Mathis for the opportunity and for entrusting me with carrying out their vision for Upstate Athletics' digital presence. I can't wait to get started in Spartanburg and to meet the rest of the staff, coaches and athletes," Smith said.

Senior Associate A.D. for External Operations Lenny Mathis, said Smith's addition will have an immediate impact. "We are thrilled for Scott to join our Spartan team. He brings valuable experience across multiple areas of athletics that will elevate our brand and strengthen our visual identity across all platforms," Mathis said.

Smith is a graduate of the University of Mary Washington and the University of Southern Mississippi, where he earned his master's degree in sport management.